Trust, Humans! Without it you have caveat emptor – let the buyer beware.
These days, all industries are faced with financial uncertainty, but what happens when you are selling an idea as opposed to a tangible product? This is an issue that creatives face on a daily basis. Whether you are trying to pitch a design to your senior management or a client directly, it is sometimes not easy to sell an idea without the most important ingredient: trust.
It is not necessarily the trust that you are going to create an effective design to relay the client’s message. If a client chose you for a design project, chances are they are familiar with your work and believe you can adhere to that task. The trust most clients look for these days is more reliant on if you will be able to deliver that which you promise within the budget you have set for it.
Over the years, some of my oldest and…
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